https://books.google.com/books?id=NxMxsRUsIicC&pg=PT60&lpg=PT60&dq=Selling+Your+Case+a+Different+Way:+Effective+Mediation+Calls+for+Advocacy+Skills+Even+if+They%27re+Not+the+Kind+Litigators+Use+in+Court&source=bl&ots=JehYUC36yI&sig=ACfU3U3guPWcFAUb_QzpC_dHcokPzoIvfw&hl=en&sa=X&ved=2ahUKEwjhntDlq7rkAhUKRa0KHWYVDx8Q6AEwCXoECAoQAQ#v=onepage&q=Selling%20Your%20Case%20a%20Different%20Way%3A%20Effective%20Mediation%20Calls%20for%20Advocacy%20Skills%20Even%20if%20They're%20Not%20the%20Kind%20Litigators%20Use%20in%20Court&f=false

This article instructs litigators on how to modify their litigation skills for effective mediation advocacy. The author stresses that the purpose of mediation, unlike litigation, is to get participants talking earlier to hopefully reach a settlement sooner. As a result, the article highlights how some "traditional" litigator behavior may not be appropriate or effective in the mediation environment. The article also focuses on the unique role of the mediator and includes recommendations for litigators on how to be effective advocates during meditation sessions.